Fanrealm.com

Fanrealm's temporarily headless marketing maven with Marc Gunn's CD

On a recent trip to Portland, OR the intrepid Fanrealm staff was invited to take a tour of CDBaby, the center of the Universe in the Indy Music world.  From the minute we walked in the door we were impressed with the atmosphere.  That same fun feeling that goes into their famous emails was in the air.  It was clear that the people who work at CDBaby love their jobs.  They are all enthusiastic about music.  This may be because so many of the employees are also musicians and have their own CD’s for sale at CDBaby.

During the course of the tour, the whole process of what happens to a CD when it arrives till it is placed on sale at the CDBaby website was explained.  When a CD arrives the first stop is the digitizing dept. Here the digital copies of the songs are created.  These are used as samples so the customer can hear a bit of the CD before purchasing it. Also, if the artist wishes to sell mp3 versions of his songs the files are created here.  One copy of the CD is kept in this department to serve as a master copy.  Next the info is sent to the web wizards so they can put all the info about the artist and the samples onto the CD’s page at the CDBaby website so we can purchase it.

The CD is then added to the collection where it can be “gently taken

This is where the CD's are gently removed from shelves to fill an order

from our CDBaby shelves with sterilized contamination-free gloves and placed onto a satin pillow” and delivered to you when you order it.  As anyone who has ordered from CDBaby knows, the shipment notice emails are hysterically funny and one of the best things about ordering from CDBaby.  Another great thing is the fact that CDBaby really supports the artist and wants each one of their artists to succeed.  To that end they have entered into a corporate partnership with iTunes and give their artists the option of selling through that venue as well.  CDBaby helps the independent artist level the playing field in terms of getting the artist’s CD’s into the hands of customers.  They can offer the artist more exposure than most artists can afford on their own.  It is a win-win situation both for artists and for music lovers looking for something other than the often over produced and carefully handled music the major labels are turning out.   I know I, personally, prefer music the way the creator of it intended over the decisions made by some focus group.

More CD's ready for new homes

CDBaby had CD’s from 300,000 to 500,000 artists in stock and that number is steadily growing.  Because they stock so many artists they can only ask for a small number of CD’s from each artist until they know how well the CD is going to sell.  In order to know that they need to understand the demand for each of the CD’s from each of the artists.  If your favorite artist is out of stock be sure to contact CDBaby via their website and let them know that you want to order the CD but it is out of stock.  Just click the contact us link in the footer at their website.  This will take you to a page where there are several contact options including homing pigeon but that one might take a while.  As demand picks up, CDBaby will ask for more CD’s at a time from the artist and be out of stock less often which will make everyone happy.

If you want to support independent artists and get some great music in the process, be sure and go to the CDBaby website http://www.cdbaby.com and jump right in.  It’s likely you will find several must have CD’s, and if you order several at once, CDBaby will erect a statue in your likeness as you will find out when you get the email from them.

If you are an artist and would like to get your CD onto CDBaby you can get more info about the process at http://www.cdbaby.net

We toured the main facility.  There are also two satellite warehouses in which more CDs are stored. We found the people at CDBaby to be both dedicated to the artists and a lot of fun to be with.  I know I will continue to support Indy artists and CDBaby.  If you have never been to their website it’s a great time to go.  Music makes a great Christmas gift.  I’m sure you will be able to find something for everyone on your list in their inventory.  They are also a great source of Christmas music to get you into the mood.  When I went to the site today I was happy to see Paul Byrom’s I’ll Be Home for Christmas CD on the front page. This is one I highly recommend.